Services
- Brand Strategy
- Brand Messaging
- Investor Presentation
- Organic Social
- Visual Identity
- Packaging Design
Story
PLAYR is the first performance-enhancing supplement developed exclusively for athletes ages 8–18, designed as the cornerstone of a broader nutritional development system. Created in collaboration with nationally-recognized trainers and nutrition scientists, PLAYR needed a brand that could speak with credibility to two audiences at once: young athletes and the parents who safeguard their health. Brand Neue partnered with PLAYR to define positioning, build the identity and messaging system and bring products to market through investor storytelling, packaging and social assets. The resulting strategy balances science-backed nutrition with high-performance energy and expert guidance.
