Services
- Brand Strategy
- Brand Messaging
- Integrated Campaigns
- Store Design
- Graphic Design
Story
2nd & Charles is a used bookstore, and so much more, blending books with pop-culture finds, manga, games, music, movies, and collectibles in a retail experience built for discovery. Since the brand’s first store opened in Hoover, Alabama in 2010, Brand Neue has partnered with 2nd & Charles to help shape and scale a cohesive identity and in-store experience as the concept grew to nearly 50 locations from Texas to Pennsylvania. From brand identity and retail experience design to campaign support, we’ve helped build an engaging, eclectic system that stays true to the brand’s personality while consistently attracting passionate fans and fueling long-term growth.
