Services
- Brand Strategy
- Business Strategy
- Integrated Campaigns
- Brand Messaging
- Brand Development
- Graphic Design
2nd & Charles - Case Study
2nd & Charles is a used bookstore—with so much more, featuring collections of pop culture swag, manga, games, music, merch and movies. Starting with a single store in Hoover, Alabama, in 2010 — Brand Neue has helped grow 2nd and Charles to nearly 50 stores, from Texas to Pennsylvania. From brand identity to retail experience design and supporting campaign work, Brand Neue has partnered with 2nd & Charles to craft an engaging and eclectic brand that attracts passionate fans and creates growth.
