Services
- Brand Strategy
- Brand Messaging
- Integrated Campaigns
- Organic Social
- Graphic Design
Story
AmFirst began in 1936 with a simple but powerful idea: a financial institution built by its members, for its members. While many banks focus on profits, AmFirst has always been built around something more important: people. For AmFirst’s 90th anniversary, Brand Neue developed an integrated campaign that honored that legacy by highlighting what AmFirst puts first and the value it delivers to members every day. The work scaled across every major touchpoint, from outdoor and video to social and in-branch signage, ensuring a consistent message wherever the community encountered the brand.
