Services
- Brand Strategy
- Brand Messaging
- Visual Identity
- Illustration
- Packaging Design
Story
HydroWild is an enhanced hydration drink built for kids and teens, designed as a daily supplement with zero sugar and a blend of essential vitamins and electrolytes. The challenge was twofold: make a healthy product feel irresistible to kids while earning real trust with parents. To do that, we created a visual world that draws on parents’ nostalgia for ’90s West Coast surf and skate culture, paired with cryptid characters kids can’t ignore. We also built a brand architecture designed to grow with the audience, creating early attachment for ages 3–10 and evolving naturally into the teen years.
