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Fortera Credit Union

Fortera is all about partnership — doing life together with all members at many different points in their financial lives. With this brand refresh, we needed to reflect the warmth and vibrancy of these relationships — balancing a bold, youthful and welcoming identity with the notions of confidence and credibility. As a full-service partner, Brand Neue is honored to work alongside Fortera on every aspect of their business — from digital, print, direct mail, and ad campaign deployment — to internal branding and communications. In short, a trusting partnership built for great things ahead.

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Starting with a well-defined brand mark, our challenge with the rebrand centered on focusing the design aesthetic and voice onto more refined, mature ground — without losing the inviting, youthful feel. The result is a brand palette of rich colors, subtle patterns and textures, and whimsical illustrations that create a vibrant, modern impression across all types of media.

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