AFS needed a rebrand quick — three months quick! We’re talking new television commercials, 18 instructional videos, brochures, vehicle wraps and trade show graphics — to get the brand rolling. So, Brand Neue rolled up its sleeves and delivered — FAST. How do you spark interest in moldy basements, sagging floors, uneven sidewalks and faulty foundations? Humor. By spotlighting the humor in these common homeowner hurdles, we could then show the simple solution: AFS. The result: the phones haven’t stopped ringing off-the-hook.